Life’s a lot like a GMAT test, or vice versa.
It starts with questions/challenges of average difficulty. If you get the answer right, your next question will be slightly more difficult. If you get the answer wrong, your next question will be slightly easier. The underlying algorithm determines the level of difficulty of questions you are asked, based on your performance in answering previous questions. Difficult questions are weighted more heavily in scoring than easier questions. Eventually higher the level of difficulty you successfully tackle, higher the final score! 🙂
I see that in professional life and in personal/social life as well.. perception matters. I wouldn’t want to always care about it, however there are times when it matters how others perceive you or what you do, and this is particularly important in a business scenario as the success of a service/product (and in turn, the business) depends greatly on what its customers perceive it to be. It does not really matter if you have the best product in town (according to you, again), and your customers don’t think of it that ways – eventually, they (customers) dictate if your product succeeds or not.
Many times the customers do not agree with our views on what the product/service does, and internally (within the company) everyone feels that customer is not getting it… and the argument/discussion goes on endlessly. People always perceive the way they want to based on their thoughts, experiences, beliefs, predispositions, personal agenda. Here, it is the customer, and customer’s perception matters for business success! So what can we do here? Temporary – do not disagree (so you need not agree as well) with what the customer says – there is a reason for them to say/believe what they say/believe unless they are highly irrational/unreasonable, and one needs to try to find that reason. And then dig into why this perception got created – something we did, or maybe the customer was biased for reasons beyond our control, or something else. In case of the second option, there’s really not much we can do. However, if we see many customers with similar sounding concerns then that means there’s a problem at our end and we are perhaps not relaying our message clearly, or doing something else wrong – and so then that’s what needs to be fixed.
At the end of the day, it really does not matter what we think of our product/service, what matters is what the users (for whom it is made) think of it. In business, they are the ones who are going to use it and (more importantly) pay for it.
A good number of folks I know like loud heavy music, like to drink, and drink and get tipsy too at times… I often used to wonder as to what exactly hits them – is it the alcohol or the ear-drum-bursting music?? reason being, at times, when I saw them drink in places without any loud music, it didn’t seem to hit that fast and with that intensity.
So, I started observing more… and I think it’s the music.. the loud heavy beats when they start reverberating in the head coupled with the alcohol takes you into a zone where you experience the ultimate high.
For me, the loud beats on the Mark Levinson speakers in my car does the trick. 😉