Reaching out to potential prospects
I was reading a very interesting article this morning – Guide to Business Development 2.0. Alex (author) hits the right button when he says how, even now, many companies use pure play cold calling route to reach out.
I am amazed when sales folks cold call – it IS intrusive. Then there are many companies who send out these really lengthy emails (at times with attachments!) talking about themselves, without explaining in the first 2-3 sentences the purpose of the email, and mentioning briefly what is it that they do that could be of relevance for the (email) recipient. Isn’t that common sense? Who cares what all you do – what matters is what can you do for “me”, which is relevant for me.
And the best part is when these companies (using such mechanisms) wonder why no one is responding. I mean, just put yourself in the recipient’s shoe and you will get the answer.
Follow up post here.